Don't plant your flag where you stand. You must plant it down the road and be ahead of it. Everything Changes so fast. By the time you start to understand one thing something new will come along. Facebook, Instagram, myspace whatever you think seems permanent in online at the moment is literally dust in the wind tomorrow.
Instead focus on developing a podcast for yourself. Utilize Gary Vee's app www.anchor.fm and within a day or two can start producing high end podcast all from your phone. Remember plant your flag down the road so when everything does catch up your an industry leader rather than sheep for the slaughter.